We've spent the last 18 months running AI UGC at scale alongside human creators. Here's where it wins, where it loses, and how to decide.
Where AI UGC wins
Volume tests. Multilingual rollouts. Visual concepts no creator could film. Iterating on a hook 40 ways in a day.
Where AI UGC loses
High-trust categories. Anything that needs a face the audience recognizes. Long-form testimonial where micro-expressions carry the credibility.
The blend that works
Real creators for trust hooks at the top of funnel. AI for variations, localizations, and concepts that require impossible visuals. Both behind the same strategic angle.
R
Rhys
Founder of The Social Outline. 8 years running performance creative for mobile apps.
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