The Social Outline
The Social Outline
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Pricing

Pricing

We publish our pricing because we would rather you self-select than sit through a call that goes nowhere. The Social Outline is a UK performance marketing agency specialising in Meta ads and performance creative for mobile apps, and our fees start at £1,500 per month.

Most agencies either run your ads or make your creative, so nobody owns the result. We do both. Every asset is briefed off customer psychology and awareness level, launched by the same team that built it, and read properly before the next round.

Pricing tiers

Starter

From £1,500

per month

Up to £20k monthly ad spend

Apps proving a channel: you have a working product, early traction, and need creative that gets a clean read rather than more content.

The monthly cycle

  • Customer research refreshed each month
  • Coverage gaps identified across awareness levels
  • Creative built against those gaps
  • Launched and managed by the same team that built it
  • Results read properly, next round briefed off what won

Always included

  • Creative strategy
  • Performance creative production
  • Meta campaign management
  • Monthly reporting
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Most common

Growth

From £3,250

per month

Up to £75k monthly ad spend

Apps scaling a channel that already works, where fatigue and coverage across awareness levels are now the constraint on spend.

The monthly cycle

  • Deeper research cycle across segments and objections
  • Coverage mapped and gaps closed across every awareness level
  • Higher-cadence creative built against those gaps
  • Launched, structured and managed end to end
  • Results read weekly, next round briefed off what won

Always included

  • Creative strategy
  • Performance creative production
  • Meta campaign management
  • Monthly reporting
Book a call

Hyper growth

Custom

scoped to the account

£75k+ monthly ad spend

Accounts at serious spend, multiple markets or multiple apps, where the creative system needs to run at pace without losing its read.

The monthly cycle

  • Continuous research across markets and segments
  • Coverage held across awareness levels in every market
  • Creative built and rotated against live fatigue signals
  • Full media management across campaigns and markets
  • Results read continuously, next round briefed off what won

Always included

  • Creative strategy
  • Performance creative production
  • Meta campaign management
  • Monthly reporting
Talk to us

Who this is not for

We work with a £2,000 minimum monthly ad spend.

Below £2,000 a month, an account simply cannot produce a reliable read on a creative test. There is not enough delivery behind each ad to separate a real winner from noise, so every decision becomes a guess and the work does not pay for itself. If you are under that level, put the budget into spend first and come back to us when the account can learn from what it runs.

FAQ

Pricing questions, answered.

A UK Meta ads agency typically costs between £1,500 and £6,000 per month for a combined creative and media service. Our pricing starts at £1,500 per month for accounts spending up to £20k, £3,250 per month up to £75k, and custom pricing above that. Retainers vary because some agencies only buy media and some only make creative; we do both, so the fee covers the whole loop rather than one half of it.

Performance creative is advertising creative built specifically to move paid media numbers, briefed from customer research and market awareness levels rather than from swipe files. It is measured on CPI, CPA, ROAS and fatigue curves instead of brand metrics, and it is written by the same people who read the results and brief the next round.

No, we charge a flat monthly fee. Percentage-of-spend pricing rewards an agency for spending more of your money, which is the opposite of the incentive you want. Fees step up at spend ceilings because larger accounts need more coverage, not because your spend went up.

We do not sell a fixed number of ads, because volume is not the thing that works. Each month we research your customers, find the gaps in your coverage across awareness levels, build what is needed to close those gaps, launch it, read the results and brief the next round off what won. The output volume follows the gaps, not a quota.

Mobile apps are our specialism and the majority of our work. We take on a small number of ecommerce and SaaS brands each quarter where the customer psychology suits how we work, and we will tell you honestly on the call if you are not a fit.

Our minimum is £2,000 in monthly ad spend. Below that, an account cannot generate enough data to give a reliable read on a creative test, so you end up paying for work you cannot learn from.

Most accounts see a meaningful signal within the first 30 to 60 days, and a compounding effect from month three. The first cycle is research, coverage and a clean baseline; the gains come from each round being briefed off what actually won in the last one.

No, we work on a rolling monthly basis after an initial three-month commitment. Three months is the shortest honest window for research, launch and a proper read, and after that you can leave with 30 days' notice.

Ready to see what your creative should be doing?

We work with a minimum of £2,000 monthly ad spend.

Book a call