Real UGC video
Creator sourcing, scripting, and production tuned to the awareness level you're targeting. We brief creators on the customer psychology, not just the script — the difference shows up in your CPI.
Part of our Meta Ads agency service overview.
What's included
Everything you need. Nothing you don't.
- 01Vetted creator roster of 200+ across UK, US, EU, AU
- 028–15 ad-ready videos per month with multiple hook variants
- 03Scripts and briefs built from real customer research
- 0412 months paid usage across Meta, TikTok, Google
- 05Hook, body, and CTA broken out for modular testing
- 06Performance debrief after every batch
How we're different
Three things most agencies won't say out loud.
01
Awareness-level matching
A creator who crushes for problem-aware audiences will tank for solution-aware ones. We match creator, hook, and angle to where the user actually is in their journey.
02
Hooks before scripts
We brief 5 hook variants per video. The creator films them all. You get a 15-second test rig out of one shoot, not a single static asset.
03
We dissect losses
Every underperforming video gets a written post-mortem. Most agencies hide losses. We use them to make the next batch sharper.
Proof
2.4x
Trial-to-paid conversion lift
Napper
We swapped a generic 'sleep better' script for 12 UGC videos built around the actual 3am moments parents described in App Store reviews. Trial-to-paid more than doubled and the winning hook ran for the next four months without fatigue.
See all case studiesFAQ
Common questions.
Where do your creators come from?+
A vetted roster of 200+ creators across the UK, US, EU, and AU, sorted by category and awareness level. We don't use open marketplaces because brief quality matters more than reach.
Who writes the scripts?+
We do, from your customer research. The creator gets bullet points and hook variants, not a word-for-word script — that's how UGC stays watchable.
How many videos do we get per month?+
Typically 8–15 finished, ad-ready videos per month depending on retainer tier, with multiple hooks per video so you can test variations without re-shooting.
Do you handle creator usage rights?+
Yes. All contracts include 12 months paid usage across Meta, TikTok, and Google by default. Extended or whitelisted usage is negotiated upfront.
Can we approve creators before they shoot?+
Always. You get a shortlist with reels and previous work for every brief, and final say on who films.
What if a video underperforms?+
We don't re-shoot for free, but we will dissect why it lost (hook, pacing, claim, format) and feed that into the next brief. Most agencies skip this step.
Ready to make your creative work harder than your media buyer?
We take on a small number of clients per quarter. Apply below.
Not ready to apply? Book a 30-minute call or try the free creative refresh calculator