Blog

Fieldnotes.

What we're learning running performance creative for mobile apps.

Why Refreshing Your Meta Ads Won't Fix Creative Fatigue (And What Actually Does in 2026)

A 2026 guide to creative fatigue for mobile apps, the Andromeda algorithm, and the psychological coverage framework that actually solves it.

Polished doesn't perform. The angles that win on Meta are the ones built on a real customer truth.

Most testing setups are noise. Here's the structure we use to find scalable winners every week.

AI UGC isn't a replacement for real people. It's a velocity tool. Knowing when to use which is the whole skill.

A breakdown of the angles, hooks, and structural changes that moved the needle on a music learning app.

Three angles that are scaling across casual and midcore right now, and one that's quietly dying.

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