Performance Creative Agency
Creativethatconverts.
Builtoncustomerpsychology,notvibes.
Performance creative for mobile apps and consumer brands. We turn deep customer pain points into creative that lowers your CPA and lifts your ROAS for ambitious teams.
Trusted by teams growing with paid
THE WORK
Creative we've shipped.
Vertical video, AI UGC, static. Built on customer psychology, tested at scale.
What we do
Four levers. One outcome: profitable scale.
Meta Ads
Media buying, scaling structure, and account architecture built for real business economics and the attention economy.
01
AI UGC
Higgsfield, HeyGen, and custom prompts injecting real pain point data into every frame.
02
Real UGC Video
Creator sourcing, scripting, and production tuned to your awareness levels.
03
Static Ads
Bottom of the funnel, straight to the point ads designed for the awareness level they target. Volume + precision.
04
The numbers
Real apps. Real outcomes.
Revenue increase
Steps & Beasts — Performance creatives, Ads management, Onboarding consultation.
ROAS
Tonaly — sustained at scale across Meta and TikTok.
Increase in the USA
Preggers — From smallest market to one of their largest.
Lowest ever CPA
Tonaly — beat their previous all-time low on Meta Ads.
Meta ad spend
We’ve spent over $100 million on Meta. And counting.
A decade of testing, scaling and learning what makes performance creative actually perform.
The method
How we build creative that compounds.
Deep customer research
We map pain points and awareness levels. The work starts before the ad — with the human on the other side of the screen.
Concept matrix
We build a creative matrix mapping each ad to a specific awareness stage. No guessing. No swiping. Strategy on a page.
Production
AI UGC, real UGC, static — all on brand and on hypothesis. Speed without losing depth.
Test and scale
We kill losers fast and scale winners with structured iteration. Discipline over drama.
Compound
Winning angles inform the next round. The system gets smarter every cycle. That's the moat.
What founders say
Operators talk. We listen.
"Really impressed with Social Outlines skills in both creative strategy and campaign management. They have provided value beyond the initial mission of app growth in the UK and now helps us scale in the US, Germany and Norway."
Clarence
Co-founder · Napper
"I'm highly satisfied with the results I've seen since partnering with Social Outline for Meta Ads management for my apps. Their dedication, expertise, and creative approach have truly made a difference. We've experimented with numerous creatives, exploring various angles, and thanks to their strategic insights, we've finally found the winning formula. Ad campaigns have seen a remarkable uptick in engagement and conversions, and I attribute much of that success to Social Outlines diligent work."
Chris
Founder · Tonaly
"Social Outlines new creative strategy has significantly boosted our trial conversions in both the US and UK. Their insights and innovative approach have been invaluable to our marketing efforts. Highly recommend!"
Amanda
Preggers
Industries
Who we build for.
Consumer apps are our home. We also take on a small number of eCommerce and SaaS brands per quarter.
Ready to make your creative work harder than your media buyer?
We take on a small number of clients per quarter. Apply below.