AI UGC
30+ AI variants per week using Higgsfield, HeyGen, and a custom prompt stack — all briefed on the same customer pain points your winning creative is built on. Speed, scale, and signal in one.
Part of our Meta Ads agency service overview.
What's included
Everything you need. Nothing you don't.
- 0130+ AI UGC variants per week, all on-brief
- 02Higgsfield, HeyGen, Runway, and custom prompt stack
- 03Digital twins of approved real creators
- 04Pain-point library refreshed monthly from reviews and support
- 05Multivariate testing matrix shipped weekly
- 06Compliance review against current Meta AI ad policy
How we're different
Three things most agencies won't say out loud.
01
Customer research, not prompt hacking
Every AI ad starts from a real review, a support ticket, or a churn interview. The prompt is the last thing we write, not the first.
02
AI plus real, not AI vs real
We use AI to test 30 angles in week one, then back the top 3 with real creator production. AI finds the message; real UGC scales it.
03
We share the prompts
No black box. Your team gets the prompt library, the brief structure, and the testing matrix — so you can run with it if you ever want to.
Proof
62%
CPI reduction, 6 weeks
Tonaly
We replaced an aging real-UGC pack with 40 AI variants briefed on three distinct customer pain points pulled from App Store reviews. CPI dropped 62% inside 6 weeks and the winning angle became the spine of the next quarter's brand work.
See all case studiesFAQ
Common questions.
What tools do you use to make AI UGC?+
Mainly Higgsfield, HeyGen, Runway, and a custom prompt stack we've built over the last year. The tool matters less than the brief — bad customer research produces bad AI ads, regardless of model.
Will users be able to tell it's AI?+
Sometimes yes, sometimes no — and increasingly, it doesn't hurt performance either way. We test AI as a creative format alongside real UGC and let the CPI tell us when to use which.
How is AI UGC priced?+
Included in our monthly retainer up to a generous volume cap. We don't charge per-clip because the goal is high-velocity testing, not artificial scarcity.
Can you match a specific creator's look?+
Yes, with their consent. We build digital twins of approved real creators so you can scale a winning ad without re-shooting every two weeks.
What if AI ads get banned?+
Meta currently allows AI-generated ads as long as they're clearly disclosed where required and don't deceive. We follow the policy closely and adjust within 24 hours of any change.
Do AI ads actually work?+
For the right awareness levels, yes — especially problem-aware and product-aware audiences. For solution-aware cold traffic, real UGC still often wins. We mix both deliberately.
Ready to make your creative work harder than your media buyer?
We take on a small number of clients per quarter. Apply below.
Not ready to apply? Book a 30-minute call or try the free creative refresh calculator