PERFORMANCE CREATIVE AGENCY
Theperformancecreativeagencybuiltformobileapps.
We turn deep customer pain points into Meta Ads creative that lowers your CPI and lifts your ROAS. AI UGC, real UGC, static. Built on psychological depth, not swipe files. We also run the media that delivers it, with deep performance marketing and campaign management expertise across the full Meta stack.
Trusted by teams growing with paid
WHY MOST AGENCIES FAIL MOBILE APPS
Generic creative kills ROAS. We don't do generic.
Surface-level swipe file matching.
Most agencies copy ads they see working for other apps. No customer research. No psychological depth. No reason a winning ad from someone else's account should work on yours.
Creative fatigues fast.
Mobile app creative typically fatigues in 7 to 14 days at scale. You need fresh angles every week, not the same hook in a new font. Most agencies refresh the visual and call it new.
Wrong awareness level kills CPI.
If your creative doesn't match your audience's awareness level, no amount of spend will lower your cost per install. Most agencies don't even think about awareness levels.
THE CATEGORY DEFINED
What is a performance creative agency?
A performance creative agency is a creative agency that produces work specifically optimised for paid media performance. Unlike traditional creative agencies that prioritise aesthetics, brand-building, or awards, a performance creative agency measures every output in performance terms. Cost per install. Return on ad spend. Conversion rate. Creative fatigue curves. The brief is the brief, but the result is the result.
Performance creative differs from production-style creative in three concrete ways. It is built on customer research rather than swipe files. It integrates with media buying rather than handing off to a separate team. And it treats creative as a data-driven discipline with hypotheses and experimental control, not as a service line to deliver on.
The Social Outline is a performance creative agency built specifically for mobile apps. We work with consumer apps, eCommerce, and Web/SaaS clients across the United Kingdom, the United States, and Europe. Our work runs primarily on Meta Ads, where psychological depth and creative coverage are the highest-leverage variables in 2026.
WHAT WE DO
Four creative levers. One outcome: profitable scale.
Meta Ads
Media buying, campaign structure, and Andromeda-aware optimisation for mobile apps.
Learn moreAI UGC
Rapid concept exploration using Higgsfield, HeyGen, and custom AI workflows. Test 10 angles for the cost of one shoot.
Learn moreReal UGC Video
Creator sourcing, scripting, and production for amplifying validated winners with authentic voices.
Learn moreStatic Ads
Performance-led static creative designed for the specific awareness level it targets.
Learn moreOUR EDGE
Our work runs on a framework. Most agencies just produce.
The TSO Creative Framework is the strategic system we use to map creative across three psychological dimensions: Valence Zone, Self-Concept Anchor, and Language Intensity. Together, these dimensions produce a 24-zone matrix that determines whether your creative library compounds or fatigues.
Most mobile app accounts we audit live in two or three zones out of 24. Their creative library fatigues as a single unit, because Meta's Andromeda algorithm reads psychologically similar ads as redundant even when they look visually distinct. Our framework forces psychological coverage, which is what Andromeda actually rewards and what audiences actually respond to.
BEYOND CREATIVE
We don't just build creative. We run the campaigns.
Performance creative without performance marketing leaves money on the table. Strong creative buried inside a badly structured campaign underperforms. Weak creative in a well-structured campaign hits a ceiling. We do both because they're inseparable.
Our team has spent the last decade managing paid social campaigns at scale, across mobile apps, eCommerce, and SaaS, with deep expertise in Meta's auction dynamics, audience strategy under Andromeda, bid optimisation, account structure, and conversion tracking via Pixel, Conversions API, and SKAdNetwork. The creative is built with the campaign in mind, and the campaign is structured to give the creative the best chance to win delivery. The two functions inform each other from the brief stage forward, not at the handoff.
Campaign architecture
Advantage+ App Campaigns, ASC, traditional structures. Built for your account's data flow and learning patterns.
Conversion infrastructure
Pixel, CAPI, SKAN 4.0 conversion value mapping, MMP integration. Clean signal so Andromeda can do its job.
Optimisation and scaling
Bid strategy, account consolidation, learning phase discipline, scaling without breaking unit economics.
RECENT RESULTS
Numbers, not narrative.
ROAS uplift for Tonaly with lowest-ever CPAs
Revenue increase for Oli Help
Revenue lift for LingoLooper in 2 months
Day-7 ROAS typical for health and wellness clients
OUR SPECIALISM
We don't generalise. We specialise.
Mobile apps fatigue creative differently. SKAdNetwork postback delays distort your CPI readings for 24 to 72 hours after the fact. Install events fatigue audience pools faster than purchase events because the commitment threshold is lower. App Store conversion adds a second layer that most agencies don't even diagnose. iOS dynamics differ from Android, and within each, vertical patterns vary by 5x or more.
We have spent the last several years operating specifically in this space. The TSO Creative Framework was built for mobile app dynamics, not retrofitted from eCommerce best practices. Our portfolio is mobile consumer apps first, with eCommerce and Web/SaaS as secondary specialisms for clients who want the same psychological depth applied to different conversion patterns.
THE METHOD
How we build creative that compounds.
Deep customer research
We map pain points and awareness levels. The work starts before the ad, with the human on the other side of the screen.
Concept matrix
We build a creative matrix mapping each ad to a specific awareness stage and psychological zone. No guessing. No swiping. Strategy on a page.
Production
AI UGC, real UGC, static. All on brand and on hypothesis. Speed without losing depth.
Test and scale
We kill losers fast and scale winners with structured iteration. Discipline over drama.
Compound
Winning angles inform the next round. The system gets smarter every cycle. That's the moat.
PRICING
Performance creative isn't a commodity.
We don't list package prices because we don't sell packages. Every engagement starts with a creative and account audit, and progresses based on what your business actually needs. Some clients work with us for full creative and media management. Others bring us in for creative production alongside their existing media team. The right structure depends on where your bottleneck actually lives, which we'll figure out together.
Apply to work with usWHO WE WORK WITH
Three verticals. One operating model.
Consumer apps
Our primary specialism. Health and fitness, productivity, social, entertainment, sleep, and gaming.
Read moreeCommerce
Secondary specialism for brands that want creative built on psychological depth, not swipe file matching.
Read moreWeb and SaaS
Performance creative for high-intent B2B and self-serve SaaS buyers, applying the same framework.
Read moreFAQ
Common questions.
Ready to make your creative work harder than your media buyer?
We take a small number of mobile app clients per quarter. Apply below.
Apply to work with us