The work
Every post here is a real ad The Social Outline made for a subscription app. Tap a circle to watch them as stories, or scroll the feed. Each post says who the ad was for and the angle behind it.
23 ads · 14 apps · UGC, AI UGC and animation
Meta ads and performance creative for subscription apps. Every ad below is one we made.
stepsandbeasts“My ADHD brain wouldn't allow me to walk, but this app has me collecting little beasts.”
Made by TSOFor people who can't stick to walking. Angle: hitting your step goal hatches a new beast, so walking turns into a collecting game.
Account result: +1112% revenue →
sylvi“In my head I'm fluent.” Then real people talk back. So she practises on Sylvi first, where getting it wrong is fine.
Made by TSOFor language learners who freeze when it's time to speak. Angle: practise speaking where mistakes don't matter, then answer for real.
preggers“Is this normal?” So overwhelmed, googling everything. Midwife-backed answers, week by week.
Made by TSOFor first-time mums who google every twinge. Angle: swap late-night searching for one calm, trusted answer each week.
Account result: Broke into the US →
condri“I thought everyone checked their pulse 20 times a day.” Turns out that's health anxiety.
Made by TSOFor people stuck checking their body for signs that something is wrong. Angle: log the worry instead of checking, and let the app check back in 14 days to break the loop.
harmonyhypnosisA cartoon doctor explains how hypnosis calms your nervous system so you sleep deeper.
Made by TSOFor adults whose stress and anxiety keep them awake. Angle: hypnosis as a reset for an overloaded nervous system.
Account result: +50% revenue, CPI under £2 →
matific“As a mom there is no worse feeling than your child…” and that's what maths was doing to her daughter.
Made by TSOFor parents whose child has started to dread maths. Angle: fun little games help her see mistakes as part of learning, so she stops shutting down.
babynaps“I didn't understand wake windows AT ALL and ended up with a very overtired baby.”
Made by TSOFor new parents with an overtired baby. Angle: a personalised sleep schedule that feels like the app knows your baby.
Account result: +829% paying users →
halbestunde“I'll spend an entire practice session on four bars… and still not nail it.”
Made by TSOFor experienced pianists, 50+, who already read music. Angle: isolate the exact section, hear it played perfectly, slow it down and loop it until it's locked in.
Account result: CPI below €1.50, 2x revenue →
maskots“Dog mom before vs. after I quit guessing.”
Made by TSOFor dog owners who google every little thing. Angle: before, three pages deep on Google over one weird cough. After, a care plan built for her dog.
Account result: Low CPIs across 4 markets →
tonalyScales and keys, explained on the circle of fifths, right on your phone.
Made by TSOFor guitarists and songwriters learning theory. Angle: teach something useful first, then show the app. Musicians respond to educational ads.
Account result: +175% revenue →
sylvi“She can't even speak French… she was acting so confident.”
Made by TSOFor learners who froze the moment they had to speak abroad. Angle: chat with a pen pal who shares your interests until speaking feels normal.
preggers“Your body is building a new organ.” So no, it's not laziness.
Made by TSOFor pregnant women wiped out in the first trimester. Angle: explain why first-trimester tiredness happens, so it stops feeling like laziness.
Account result: Broke into the US →
jobswipe“Stop using Google to search for…” remote jobs. Swipe through thousands and apply in minutes.
Made by TSOFor job seekers tired of endless search results. Angle: swiping replaces CVs, cover letters and job-board searching.
Account result: Lower CPI at record spend →
yuna“I get it, anxiety can feel like an uphill battle.”
Made by TSOFor young adults who overthink and feel stuck in their own heads. Angle: dump your anxious thoughts on the app instead of on your friends.
campyA camper explains why the spots he was shown missed the mark half the time, and the app he uses now.
Made by TSOFor motorhome travellers in Germany. Angle: honest photos from campers who did the same trip, so the spot matches the pictures.
maskots“Things they don't mention before you get a puppy.”
Made by TSOFor new puppy owners. Angle: a smart assistant for the questions nobody warns you about.
Account result: Low CPIs across 4 markets →
voyin“The whole trip planned itself.”
Made by TSOFor people who hate planning holidays. Angle: an AI travel assistant plans and books the trip for you.
preggersWeek 8: your baby is about the size of a raspberry. You just can't see it yet.
Made by TSOFor mums in early pregnancy, before there's a bump. Angle: show what is happening inside each week, guided by a raspberry character.
Account result: Broke into the US →
halbestundeScan your sheet music, listen to it, then loop the tough bars until you've got them.
Made by TSOFor pianists learning a new piece. Angle: hear the score before you play it and loop the passage you keep stumbling on.
Account result: CPI below €1.50, 2x revenue →
babynaps“I had no idea how wake windows worked.” Then every nap turned into a fight.
Made by TSOFor parents whose baby suddenly fights every nap. Angle: advice about your baby, not random advice online.
Account result: +829% paying users →
maskots“The other day I noticed my pup couldn't put weight on his back leg…”
Made by TSOFor dog owners who worry about their pet's health. Angle: a worrying moment leads straight to the app where you track everything about your dog.
Account result: Low CPIs across 4 markets →
campyA camper shows the app he uses to find a place for the night, rated by other campers.
Made by TSOFor campervan travellers in Germany. Angle: find overnight spots with reviews from other campers and see what they really cost.
preggersIt's called Preggers. Track your whole pregnancy and meet your baby in the 3D baby studio.
Made by TSOFor pregnant women choosing a tracker app. Angle: lead with the feature people want to see, the 3D baby studio.
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