Music & Lifestyle
Direct response then UGC doubled downloads and revenue, with CPI below €1.50.
<€1.50
CPI
The Challenge
Where they started.
Halbestunde scans sheet music, digitises it and plays it back so users can hear the music while reading it. As a startup with a limited budget, they had run the same bland creative for almost a year with very little testing.
Our Approach
How we got there.
01
Direct-response refresh
We gave the marketing new life with direct-response copy and a new targeting strategy, doubling downloads within a month.
02
UGC from research
Once budget freed up, we built a UGC creative strategy from customer research.
03
Lean, profitable scaling
This drove CPI below €1.50 and doubled revenue within weeks of launch.
The Results
Numbers, not adjectives.
2x
Downloads in a month
<€1.50
CPI
2x
Revenue in weeks
"Working with Social Outline meant we could diversify our creative strategy, acquire more downloads and increase revenue from our Meta campaigns. They've helped us prove to investors that Halbestunde is an app of the future."
Breno Pessoa · CMO
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