Music & Lifestyle
case study
Educational, pain-point creative drove the lowest-ever CPIs, 3x ROAS at scale and the highest revenue in Tonaly's history.
Visit Tonaly ↗175%
increase in revenue
The Challenge
Where they started.
Tonaly is a leading music app that helps musicians and songwriters master scales and write songs from their phone. When we came on board they were struggling with Meta ads and had little strategy or understanding of creative. As a paid app, it was also one of our tougher accounts to scale.
Our Approach
How we got there.
01
Deep audience research
We researched the audience and found that musicians respond well to educational content.
02
Educational direct-response creative
Working with founder Chris, we built educational creatives that still focused on customer pain points.
03
Scaling into new markets
We kept testing creative to push into new markets while holding CPIs down.
The Results
Numbers, not adjectives.
175%
increase in revenue
Record
Highest revenue months since launch
3x
ROAS sustained at scale
"I'm highly satisfied with the results since partnering with Social Outline. We've experimented with numerous creatives and finally found the winning formula. Campaigns have seen a remarkable uptick in engagement and conversions."
Chris H · Founder, Tonaly
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