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Web & SaaS

MillionLabs

An aggressive, research-led creative strategy delivered webinar leads at under £9.

<£9

Per webinar lead

The Challenge

Where they started.

Million Labs is a SaaS that has helped launch over 1,400 startups. They wanted to launch new webinars as lead magnets but didn't have the time or knowledge to do it themselves.

Our Approach

How we got there.

01

Market and customer research

We grounded the strategy in market and customer research.

02

Aggressive lead-gen creative

We launched an aggressive creative strategy built to bring in warm webinar leads.

03

Consistent CPL

Even though every webinar is different, we kept the cost per lead consistently low.

The Results

Numbers, not adjectives.

<£9

Cost per lead

Warm

Flooded with leads

Consistent

CPL per webinar

"We were struggling to get leads for our webinars. Within a month we had leads coming in below £10, better than we could have imagined. Highly recommend."

Simon Jenner · CEO

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