Web & SaaS
An aggressive, research-led creative strategy delivered webinar leads at under £9.
<£9
Per webinar lead
The Challenge
Where they started.
Million Labs is a SaaS that has helped launch over 1,400 startups. They wanted to launch new webinars as lead magnets but didn't have the time or knowledge to do it themselves.
Our Approach
How we got there.
01
Market and customer research
We grounded the strategy in market and customer research.
02
Aggressive lead-gen creative
We launched an aggressive creative strategy built to bring in warm webinar leads.
03
Consistent CPL
Even though every webinar is different, we kept the cost per lead consistently low.
The Results
Numbers, not adjectives.
<£9
Cost per lead
Warm
Flooded with leads
Consistent
CPL per webinar
"We were struggling to get leads for our webinars. Within a month we had leads coming in below £10, better than we could have imagined. Highly recommend."
Simon Jenner · CEO
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