PARENTING
Deep research and awareness-led creative doubled revenue and halved CPA for a baby-sleep app.
2x
Revenue
The Challenge
Where they started.
Napper is an app for tired babies and their parents, providing science-backed, AI-driven sleep schedules that adapt to a baby's natural rhythms. A lack of creative diversity and a limited understanding of the customer's market awareness and sophistication had left Napper stagnant in markets that should have been significant: the UK, US and Canada.
Our Approach
How we got there.
01
Deep market research
We started with deep market research, from Reddit threads to customer reviews, to understand exactly what parents wanted.
02
Awareness-led UGC creative
We crafted UGC creatives built around the customer's sophistication and market-awareness level.
03
Right message, right stage
We targeted customers at the correct stage of their journey, giving us a sustainable creative to scale.
The Results
Numbers, not adjectives.
2x
Revenue
−50%
CPA
3 new
Scaling US, Germany & Norway
"Really impressed with Social Outline's skills in creative strategy and campaign management. They've provided value beyond app growth in the UK and now help us scale in the US, Germany and Norway."
Clarence Von Rosen · Co-founder, Napper
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