PARENTING
A diverse UGC creative structure drove CPI down and unlocked the US as a profitable market.
US
Broke into US
The Challenge
Where they started.
Preggers is used by pregnant mothers worldwide to track their pregnancy, read articles and view their baby in a 3D studio. Despite the app's features, they were struggling to bring CPI down and open up markets like the UK and US.
Our Approach
How we got there.
01
Pain-point research
We built a deep understanding of the customer's wants, needs and pain points.
02
Diverse UGC structure
We introduced a brand-new, diverse creative structure to the ad account.
03
Precise targeting
Precise targeting drove CPI down and opened up the US as a profitable market, and we continue to scale the account.
The Results
Numbers, not adjectives.
Lower
CPI
US
Market unlocked
Still
Scaling
"Social Outline's new creative strategy has significantly boosted our trial conversions in both the US and UK. Highly recommend!"
Amanda Avsan · CEO, Preggers
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