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PARENTING
BabyNaps
New, diversified creative dropped CPI by over half and grew paying users 829%.
+829%
Paying users
The Challenge
Where they started.
BabyNaps, run by founder Evelina Akerberg, came to us with an account that needed a lot of TLC. The creative and messaging weren't diverse enough to grow.
Our Approach
How we got there.
01
Account TLC
We quickly added new creatives to refresh the account.
02
Diversified messaging
We diversified their messaging and overall strategy.
03
A breakout creative
We knew we had hit the mark when a single creative dropped CPI by over half.
The Results
Numbers, not adjectives.
+829%
Paying users
−50%+
CPI cut by over half
Diversified
Creative library
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