HEALTH & WELLNESS
Anxiety and stress angles lifted revenue over 50% and halved CPI to under £2.
+50%
Revenue
The Challenge
Where they started.
Harmony Self Hypnosis is a world-leading hypnotherapy app developed by renowned hypnotherapist Darren Marks. Darren wasn't running Meta ads when we came on board and wanted to see what could be done to grow the app.
Our Approach
How we got there.
01
Persona and research
We developed new ads based on customer personas and research.
02
Anxiety and stress angles
We tested ads around anxiety and stress using UGC, static ads and our own filmed and edited content.
03
Record results
This drove a 50%+ increase in revenue and a 50% drop in CPI to under £2, including their best December on record.
The Results
Numbers, not adjectives.
+50%
Revenue
−50%
CPI (under £2)
Best
December on record
Want results like this? We take a few clients per quarter.
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