JOB BOARD
A weekly creative testing engine drove a lower CPI at the highest spend the account had ever seen.
Lower
CPI at record spend
The Challenge
Where they started.
JobSwipe lets users swipe yes or no on jobs and apply within minutes, removing the long process of uploading CVs and writing cover letters. They were struggling on the creative side - their UGC ads weren't strong or diverse enough to test the limits of the app's CPI.
Our Approach
How we got there.
01
Creative audit
We reviewed the existing UGC and found it lacked quality and diversity.
02
Weekly testing regime
We introduced weekly creative testing rather than the quarterly cadence they had used before.
03
Pushing the CPI ceiling
More diverse creative let us lower CPI overall while spending more than ever.
The Results
Numbers, not adjectives.
Lower
CPI overall
Record
Highest-ever spend
Weekly
Creative testing cadence
Want results like this? We take a few clients per quarter.
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