HEALTH & WELLNESS
Heavy creative testing and onboarding redesigns lifted revenue 145% and active subscriptions 118%.
+145%
Revenue
The Challenge
Where they started.
Steps & Beasts is an indie step-counter and fitness app run by founder Malte Peters. To unlock real growth it needed both stronger creative and a better path from install to subscription.
Our Approach
How we got there.
01
Heavy creative testing
We ran a high-volume testing programme to find the angles and hooks that worked for an indie fitness app.
02
Ultra-realistic AI UGC
AI UGC let us produce varied, realistic creative at the pace the testing demanded.
03
Onboarding overhaul
Onboarding changes lifted install-to-subscriber conversion so paid traffic turned into real revenue.
The Results
Numbers, not adjectives.
+145%
Revenue
+118%
Active subscriptions
Lifted
Onboarding CVR
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